The U.S. market is about to see its first exchange-traded fund (ETF) tied directly to Dogecoin (DOGE), marking a new chapter in the ongoing expansion of crypto-linked financial products.
The Rex-Osprey Doge ETF (ticker: DOJE) is set to debut Thursday, drawing attention not only for its novelty but also for what it represents: mainstream investors gaining exposure to an asset often described as a joke-turned-phenomenon.
Bloomberg ETF analyst Eric Balchunas called DOJE “the first-ever U.S. ETF to hold something that has no utility on purpose,” underscoring Dogecoin’s unusual position in the market.
A Different Regulatory Path
Unlike most crypto ETFs that are filed under the Securities Act of 1933, the Dogecoin fund is being launched under the Investment Company Act of 1940. According to Ganesh Mahidhar of Further Ventures, this structure provides stricter governance and diversification requirements, offering investors protections more comparable to stock and bond ETFs than commodity-style crypto trusts.
“This framework gives Dogecoin a regulated investment wrapper with broader oversight,” Mahidhar explained, while noting that the classification highlights its contrast with Bitcoin ETFs, which resemble commodity funds.
Meme Coin vs. Meme Token
Despite its meme origins, Dogecoin’s proof-of-work (PoW) consensus mechanism provides a baseline of security and energy-backed value, setting it apart from proof-of-stake meme tokens like Shiba Inu and Pepe. Mahidhar noted that the latter lack the same “floor of utility,” though secondary projects could still create use cases in areas such as gaming and gambling.
Still, institutional investors are unlikely to adopt Dogecoin ETFs immediately. “What matters more is price action, volatility, and whether any eventual utility emerges,” Mahidhar said.
ETF Race Heats Up
The Dogecoin ETF launch comes at a time when the SEC is grappling with a flood of crypto ETF proposals, more than 90 filings are currently pending, including high-profile applications for Solana and XRP products. REX Shares, the firm behind DOJE, has also filed for additional crypto funds tied to tokens such as Trump (TRUMP) and Bonk (BONK).
For now, Dogecoin’s market cap and trading activity will likely determine how much attention the new ETF attracts. As of Wednesday, DOGE was trading near $0.24, up 12% over the past week, according to CoinGecko.
The launch of DOJE may be less about immediate adoption and more about testing the boundaries of what investors and regulators are willing to accept in the fast-evolving landscape of digital asset products.
