Saudi and Emirati Entrepreneurs Enter the World of Blockchain to Revolutionize Outdoor Advertising

The soon-to-be-launched platform Elo Network will make car owners earn money from their journey on road

Over the past decades, out of home advertising has been regarded as one of the most influential forms of brand promotion, dedicated for consumers who are on the go, waiting in public places, attending specific events, or in transit between ports. Nonetheless, the limitations to this form of advertising is that it is static, lacks metrics, and very expensive, making it difficult for effective products and services to be advertised, and giving more power to others in gaining greater market shares.

The industry is continuously proving to submit to change, however the benefit tends to reside on to the entity that has more financial powers, keeping its advantages away from the public that mostly rely on an individual source of income.

But things are bound to change – two entrepreneurs from technological and Financial backgrounds are taking on mission to disrupt the traditional outdoor advertising with the help of blockchain, with the aim to decentralize the multi-billion-dollar market, bridging the benefit to the public, in other words, the consumers.

Elo Network aims to incentivize any car owner who agrees to post advertisements on his or her car, providing a direct Smart Contract agreement between the driver and the promoter in return financial incentive that can be redeemed from the platform directly. By using State Channels on the Blockchain a trustless method of transaction is created that guarantees payout to the drivers without having to trust any 3^rd party.