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X is preparing to roll out a new feature called Smart Cashtags next month, expanding the platform’s financial tools to include real-time tracking of cryptocurrencies and stocks, according to company executives.
The feature is designed to let users follow live price movements directly within posts, while also surfacing contextual information such as recent discussions, news, and, in the case of crypto, smart contract data tied to individual tokens. Screenshots shared by X’s head of product, Nikita Bier, suggest the update could also lay the groundwork for in-app trading functionality, though details remain limited according to Cointelegraph.
Bier said the company plans to gather user feedback ahead of a broader public launch expected in February, emphasizing X’s growing role in shaping market sentiment. “X is the best source for financial news,” he noted, pointing to the significant amount of capital influenced by information circulating on the platform.
The move aligns with Elon Musk’s long-standing ambition to transform X into an “everything app,” blending social media, payments, and financial services. Since acquiring the company in late 2022, Musk has repeatedly hinted at integrating finance more deeply into the platform’s core experience.
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This is not X’s first attempt at using Cashtags to display market data. A previous version, introduced in late 2022, allowed users to view price charts for major cryptocurrencies, stocks, and exchange-traded funds via TradingView, with links redirecting users to Robinhood. That feature was later discontinued.
The upcoming Smart Cashtags appear more ambitious. Concept images circulating online show “Buy” and “Sell” buttons alongside asset data, although X has not confirmed whether trading will be enabled at launch, or how such transactions would be executed.
Beyond market data, X has been quietly building regulatory infrastructure. The company has obtained money transmitter licenses in at least 25 U.S. states, a step that could support future payment services, including crypto-related transactions. However, the timeline for any payments rollout remains unclear.
The announcement comes amid renewed debate within the crypto community over X’s content moderation practices. Some users recently accused the platform of suppressing legitimate crypto-related posts while failing to curb spam. Bier dismissed those claims in a post that was later deleted, calling the allegations unfounded.
Separately, Musk said X plans to make its recommendation algorithm open source in the coming days, a move aimed at increasing transparency around how content is surfaced on the platform.
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