Swiss Digital Excellence Meets the UAE Ambition: Leading Swiss Digital Consultancy Enters UAE

Today, what. AG, Switzerland's leading digital consultancy, announced its strategic expansion into the United Arab Emirates by acquiring Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy.

By establishing a cross-regional bridge between Europe and the Middle East, this move highlights what. AG's commitment to enabling bold SMEs with global growth ambitions.

The acquisition combines Pulsify's regional market knowledge with what. AG's digital transformation expertise, built upon the renowned Swiss standards of quality, efficiency, and reliability. This powerful fusion creates a unique value proposition in the Middle Eastern market, offering businesses the tools and expertise for their entire digital transformation and growth journey.

From digital product design and website development to data-driven market strategies and their precise implementation, Middle Eastern companies can now utilise this distinctive offering to leave their mark in the region, expand confidently into European markets, and be guided through every stage of their digital evolution.

Luke Szkudlarek, a Founding Partner of what. AG, commented on the expansion: "Expanding to the UAE is a natural and strategic step for us. We introduce our proven methodology to create a powerful synergy between Swiss precision and the ‘think big’ spirit of the UAE businesses. Our mission is clear: to be the catalyst that propels SMEs on both sides of this bridge to digital growth.”

"The local presence and relationships are key to business success in the region. This acquisition allows what. AG to be close to the clients currently serviced, while adapting to the local culture and requirements. I’m personally excited about this opportunity to join forces and boost our consultancy by world-class resources and experience. brings." elaborated Liwaa Chehayeb, the founder of Pulsify and now what. AG’s Head of the Dubai Business Unit.

This acquisition comes at a time when Middle Eastern companies increasingly seek growth strategies that leverage data-driven insights and emphasize performance on a global scale. Moreover, as the global market demands more agile and integrated approaches, what. AG's specialized knowledge positions them as an ideal partner for businesses looking to enhance their digital presence across borders.

Additionally, the UAE has established itself as a key global player, attracting companies from around the world. This is largely due to the UAE’s regulation-friendly environment, which fosters innovation and business development. With policies that support digital transformation, a favorable tax structure, and strategic investment in technology infrastructure, the UAE provides an appealing base for companies aiming to scale their operations while maintaining compliance.

This environment not only supports growth but also enables companies to stay competitive in a rapidly evolving market. As a matter of fact, in Social Capital Markets’ latest report, Dubai, the UAE, has been chosen as the world's most crypto-friendly country.

It is clear that such partnerships and business ventures will flourish in the region, particularly in the UAE, as it continues to attract global talent and investment.