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Nestle MENA launch Trix NFT whose proceeds will go to Emirate Red Crescent. This is Nestlé’s very first NFTs (Non-Fungible Tokens) dropped on Opensea.io, commemorating the launch of the TRIX® Breakfast Cereal brand in the Middle East & North Africa (MENA).
The TRIX® Globe is an exclusive limited series of only two Trix NFTs available for bidding from March 18-May 13, with 100% of the proceeds going to charity.
“In line with our promise for ‘Better Lives,’ we are proud to launch the first blockchain based initiative in the region aimed towards a humanitarian cause with full proceeds of the TRIX NFT auction going to the Emirates Red Crescent,” said Emilien Mesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa.
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“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series - showcasing how daring and adaptable our brands are,” said Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa.
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