Funky in the Metaverse with Sandbox and Jamiroquai

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Jamiroquai joins over 200 existing partnerships including Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

“The metaverse is driving creativity through new forms of expression and technology in the music and entertainment industry, and it is an honor to welcome Jamiroquai to The Sandbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We now have partnerships with various legendary musical artists and labels including Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5, and we’re excited to be making The Sandbox a home where artists can connect with their fans in a direct and genuine way.”

“As a former executive at Universal Music Group, I’m excited to have Jamiroquai, one of the most innovative talents in the music industry, join The Sandbox, showing the importance of the metaverse as a platform for the music community,” said Bertrand Levy, VP Global Partnerships of The Sandbox.  

“We are delighted to be able to deliver a new method of interaction between artists and their fans and cannot wait to welcome you all into the world of Jamiroquai with The Sandbox,” said Racheal Redfearn, SVP A&R and Brand Management, Bravado. “Through new partnerships, we can help our artists deliver content, commerce, and creativity to fans directly, as fully immersive, and innovative experiences. Both Bravado and Universal Music Group are excited to help fans explore the metaverse, alongside their favorite artists, and for the infinite possibilities it will open for fans to more deeply engage in an artist’s vision.”