Nestle MENA launch Trix NFT proceeds to go to Emirates Red Crescent

Nestle MENA launch Trix NFT whose proceeds will go to Emirate Red Crescent. This is Nestlé’s very first NFTs (Non-Fungible Tokens) dropped on Opensea.io, commemorating the launch of the TRIX® Breakfast Cereal brand in the Middle East & North Africa (MENA).

The TRIX® Globe is an exclusive limited series of only two Trix NFTs available for bidding from March 18-May 13, with 100% of the proceeds going to charity.

“In line with our promise for ‘Better Lives,’ we are proud to launch the first blockchain based initiative in the region aimed towards a humanitarian cause with full proceeds of the TRIX NFT auction going to the Emirates Red Crescent,” said Emilien Mesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa.

“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series - showcasing how daring and adaptable our brands are,” said Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa.