Step Conference Celebrates Start of Twelfth Dubai Event with New Global Partnership Host Model

Dubai's premier tech festival, Step Conference, is in full swing for its twelfth Dubai event and this morning, co-founder and CEO of Step, Ray Dargham announced, at the official opening ceremony, that the Dubai-born-brand will be “going global” through a leading partner hosting model for global event organisers to explore.

The new model has been created in response to significant demand organisers have received to take the event to other markets beyond Saudi Arabia and will see the Step brand leverage the increasing government interest across the world in accelerating and supporting start-ups within key cities.

Differing from a traditional franchising model, the partner hosting model will see local organisers receive significant support from the central Step team in Dubai, with training offered to local hosts alongside assistance with programming, production, sponsorship data, event tools and brand assets, not to mention the extensive knowledge and event experience which the central team will provide.

“We’ve built a reputation and strong brand equity since setting up the first Step Conference here in Dubai 12 years ago,” said Ray Dargham, co-founder and CEO of Step.