Alpha Sigma Capital invests in DigitalBits Blockchain

Considered the second generation of stablecoins, a Branded Stablecoin enhances the relationship that exists between the brand and consumer - heightening market intelligence, generating more effective insight into consumer needs, and allowing brands to adapt to increasingly competitive marketing schemes. 

“The team and ecosystem supporting DigitalBits have the experience and expertise to help global brands migrate into this new era of tokenized digital assets that can be leveraged across multiple platforms while acting as an incentive and loyalty driver,” said Enzo Villani, CEO of Alpha Sigma Capital.

Large brands continue to face competition from direct-to-consumer competitors, and branded currencies provide a new way to connect with consumers while increasing loyalty and engagement.