Considered the second generation of stablecoins, a Branded Stablecoin enhances the relationship that exists between the brand and consumer – heightening market intelligence, generating more effective insight into consumer needs, and allowing brands to adapt to increasingly competitive marketing schemes.
“The team and ecosystem supporting DigitalBits have the experience and expertise to help global brands migrate into this new era of tokenized digital assets that can be leveraged across multiple platforms while acting as an incentive and loyalty driver,” said Enzo Villani, CEO of Alpha Sigma Capital.
Large brands continue to face competition from direct-to-consumer competitors, and branded currencies provide a new way to connect with consumers while increasing loyalty and engagement.
KPMG released a survey report in 2019 discussing how digital tokenization is poised to transform commerce. The survey highlights how more and more people are opening up to the idea of how blockchain technology can transform loyalty programs with 55% of respondents saying that tokens will enable them to make better use of loyalty reward points.
Blockchains such as DigitalBits will make it easier for consumers to utilize loyalty rewards including the $16 billion in points value which is unredeemed annually. Starbucks demonstrates a lucrative reward program although not blockchain, its loyalty rewards program accounts for approximately 40% of all US sales.