Xfinite partners with Blockchain protocol Algorand

Xfinite, a blockchain-based digital media platform, has partnered with Algorand, the first open-source, permissionless, pure proof-of-stake blockchain protocol. Xfinite - which is built on the Algorand blockchain - aims to create a blockchain-based media ecosystem from which the next generation of digital media and entertainment decentralised apps (dApps) can function and flourish. Together, Xfinite and Algorand plan to drive blockchain mass adoption through a data-driven transformation of the ecosystem economics that underpins the consumer-producer relationship that drives the global digital media economy.

Xfinite is developing different use cases for modern consumers that focus on re-establishing parity between the viewer and the producer of digital content. This is being achieved through unique reward-incentivization mechanisms, enhanced social engagement features, and partnerships with mainstream corporations, such as Microsoft, Eros Now, Dailyhunt, and SpiceJet. Xfinite has launched their first decentralised application ("dApp") on their network. Mzaalo, is a streaming service that offers +50,000 hours of content and new mechanisms for engaging with content and other consumers. All of these use cases are designed to create positive economic incentives for its participants, while also creating new markets for brands and authenticating content creation.

“Xfinite has a visionary understanding of how blockchain can be leveraged for new opportunities in the media industry. Broad blockchain adoption can only be achieved through the creation of products that are tangible and inclusive for any consumer, no matter what region they are in or what their background may be," said W. Sean Ford, COO of Algorand. "With major partnerships with organizations that have millions of users, we are excited to support Xfinite’s new applications and welcome them to the Algorand community.”