Regulation & Policy
Share

LA
Content Writer
UAE based Assero Group was established in 2019 with two major business divisions, one in the precious Gemstone trading sector and the other in technology. Assero has worked to bring together both its Kashmir Blue Sapphire gemstone business with its tech arm that includes crypto AI, and Blockchain.
UNLOCK interviewed Dr. Usman Zafar, Assero’s key advisor. As he explained, “Assero will be working closely with major industry players in the region to provide blockchain solutions for every vertical. We always promote the implementation of blockchain technology and digital currencies. We are working to assist governments to implement Smart City solutions utilizing our Assero Blockchain platform built on Ethereum, IoT and AI technologies.”
Usman Zafar adds,” We have also launched our Assero Sapphire Money Coin, a crypto currency supported by Blue Sapphire Stones. A total of 10 billion ASM tokens will be pre mined to be issued and allocated for private sale. Should there be any remaining tokens that have yet to be sold before being listed, they would be sold as a form of block deal through over the counter transactions.” Assero is looking to raise 100 million USD from the token offering and has already raised 10 million in first round according to Zafar. 50 percent of the amount from token sales will be used to develop the blockchain platform for projects and engage private and public sectors for revenue sharing models.
Zafar states that the security token offering will be held in Q1 of 2021 backed by Blue Sapphire. He states, “Currently we are working with JP Morgan for a valuation report on the token offering backed by assets available. Once that happens we will embark on our smart city solutions program.”
Disclaimer of Warranty
The information provided in this article is for general informational purposes only. We make no warranties about the completeness, reliability, and accuracy of this information. Read full disclaimer
As Zafar notes, “We are in talks with governments and private sector in 21 countries at the moment, while some countries still do not have a blockchain strategy we are ready to assist with the development of the legislative framework needed for infrastructure. “
Assero also plans to launch a digital crypto exchange called ASM specifically catering to the previous stones and diamond industry.
In addition Assero will also be launching a Blockchain center in Dubai aimed to educate people on blockchain technology and carry out research and development. As Zafar states, “The Arab world today lack skilled Blockchain expertise and as such the Blockchain center will help to develop the needed skill sets. We will start in UAE and replicate this across other countries through partnerships with universities.”
In conclusion Zafar believes that the future of economies is in digitization especially during these challenging times. It is a time to embrace crowd funding platforms, and digital currencies among other digitization efforts.




Editor's Picks

UAE Stablecoins: Why They Are Built to Travel, Not Stay Local
Walid Abou Zaki
Feb 28, 2026
8 min

The Central Bank of the UAE Clearing the Noise Around Article 62
Walid Abou Zaki
Feb 25, 2026
5 min

Europe’s Crypto Purge: Did Lithuania Just Kick Out Innovation — and is the UAE the Beneficiary?
Salma Naueihed
Feb 18, 2026
7 min
Read More Articles
In the Same Space

Bank of England Signals Flexibility on Stablecoin Limits
News Desk
Mar 16, 2026
3 min

Binance Wins Second U.S. Court Victory in ATA Lawsuit
News Desk
Mar 16, 2026
3 min

Kazakhstan Pushes Forward Crypto Industry Growth with Presidential Directive
Chantal Assi
Mar 13, 2026
3 min

Senate Leader Signals Clarity Act May Be Delayed Until April
Chantal Assi
Mar 13, 2026
3 min