Ethiopian Airlines Elevates Loyalty Rewards Program with Cutting-Edge Blockchain Technology from Loyyal

Ethiopian Airlines Group, Africa’s premier airline and a global leader in aviation, has joined forces with Loyyal, a pioneering tech company specializing in loyalty solutions, to revolutionize its rewards management system. This strategic collaboration aims to enhance Ethiopian Airlines' loyalty offering and provide unparalleled benefits to its esteemed customers.

Loyyal, headquartered in the UAE, brings its innovative blockchain infrastructure to Ethiopian Airlines' Access Point flagship solution. By integrating Loyyal's advanced technology, Ethiopian Airlines becomes one of the first airlines worldwide to leverage blockchain for its rewards program, setting a new standard in the aviation industry.

In partnership with Finfare Connect, Loyyal facilitates seamless integration of bank-linked offers, including account-linked and card-linked incentives, through an automated platform tailored for loyalty program owners. This groundbreaking initiative marks a significant milestone, as Ethiopian Airlines pioneers the utilization of bank data to power its rewards program, enhancing customer experience and engagement.

Ashish Kumar Singh, CEO of Loyyal, expresses excitement about the collaboration, stating, "Loyyal is thrilled to partner with Ethiopian Airlines to enhance the earning potential for its Sheba Miles members, driving increased engagement and loyalty."

Brad Blake, Chief Growth Officer at Finfare, emphasizes the value of the partnership, noting, "We’re excited to collaborate with Loyyal and Ethiopian Airlines to enhance their reward offerings, stimulate sales for partner brands, and deliver personalized experiences for customers."

The integration of Finfare Connect's rewards solution enables Ethiopian Airlines to offer payment-linked incentives, affiliate offers, and instant cashback, powered by Loyyal's robust blockchain infrastructure. This integration streamlines transactions and agreements through Smart Contract technology, ensuring a seamless and efficient experience for all stakeholders.

Gunjan Kumar, Chief Revenue Officer at Loyyal, shares his enthusiasm for Ethiopian Airlines' growth and innovation, particularly as the airline expands its reach in the US and UK markets with Loyyal-Access Point support.

Mrs. Rahel Assefa, Group VP Marketing at Ethiopian Airlines, highlights the unique partnership with Loyyal and Finfare, emphasizing the enhancement of members’ mile-earning experiences through everyday purchases from a diverse range of leisure and lifestyle brands.

This collaborative effort empowers ShebaMiles members to earn miles effortlessly across various categories, including fashion, health & beauty, entertainment, dining, experiences, retail, and travel. By leveraging Loyyal's patented platform and Finfare's extensive ecosystem, Ethiopian Airlines aims to provide unparalleled value and benefits to its loyal customers.

In conclusion, Ethiopian Airlines' partnership with Loyyal represents a significant milestone in the aviation industry's evolution toward more innovative and customer-centric loyalty rewards programs. With the integration of blockchain technology and a diverse range of rewards offerings, Ethiopian Airlines continues to set new standards for excellence in customer engagement and loyalty. Additionally, on April 23, 2024, Loyyal entered into an agreement with ENOC Group, a leading integrated global energy player, to integrate Access Point into the Group’s rewards program, revolutionizing the ‘YES’ rewards program for its members.