ENOC Group Partners With Loyyal to Enhance ‘YES’ Rewards Members’ Experience

ENOC Group, a leading integrated global energy player, has appointed the innovative technology loyalty partner, Loyyal, to integrate Access Point, their self-service platform, into the Group’s rewards programme.

This move will revolutionize the ‘YES’ rewards program, allowing members to seamlessly earn and redeem points across a vast network of merchants, powered by Loyyal’s cutting-edge blockchain technology.

With numerous businesses in Loyyal’s partner network, members can expect unparalleled flexibility and convenience in earning and redeeming rewards.

His Excellency Saif Humaid Al Falasi, Group CEO of ENOC, said: “ENOC Group launched its ‘YES’ rewards programme to provide customers with added value and incentives on their purchases across our vast network. This relationship with Loyyal underpins our commitment to collaborating with like-minded partners to improve our offerings. We will continue to put our customers first as we seek to enhance the overall customer experience.”

Loyyal CEO, Ashish Kumar Singh, also commented: “Loyyal is committed to disrupting the loyalty industry by harnessing the potential of blockchain technology. Through our flagship product, Access Point, ENOC’s YES Program will enjoy an expanded partner network and an extensive ecosystem, enabling users to enjoy a wide spectrum of loyalty benefits across multiple channels.”

The 'YES' rewards programme provides customers with fast rewards via the state-of-the-art mobile application. Customers may earn and redeem points instantly on every purchase by downloading the 'YES' app, which works across all ENOC locations, including ENOC service stations, ZOOM, AutoPro, Tasjeel, and more.

Additionally, the awards programme enables customers to save money on dining, beauty, health and wellness, and getaways.

The 'YES' app is available in the App Store for iOS and Google Play for Android devices. It is also available on the Huawei app gallery, providing convenience to all users.

This partnership not only improves customer engagement but also streamlines operations, reducing contracting processes and increasing productivity. Members can now enjoy a seamless rewards experience, powered by the innovative capabilities of blockchain technology.