From Screens to Crypto Channels: TV Advertisements and Campaigns Signal the Rise of Crypto Industry
Coinbase, the prominent cryptocurrency exchange in the United States, is set to launch a nationwide advertising campaign titled “Moving America Forward.”
The campaign aims to highlight the essential role of cryptocurrency in modernizing the global financial system.
In a blog post on May 22, Coinbase outlined its strategy for the campaign, which will feature a series of four advertisements showcasing Coinbase CEO Brian Armstrong.
These commercials will primarily air during popular Sunday television shows in the United States, with some also appearing during ad breaks of the NBA Finals series.
The objective of the campaign, as stated by Coinbase, is to educate the public about the critical significance of cryptocurrency as an underlying technology that will revolutionize the global financial system.
Coinbase’s ad campaign will not only concentrate on domestic efforts but will also emphasize the global adoption of crypto and blockchain technology, particularly in countries like China.
The company aims to underscore the potential risks to U.S. global economic leadership and national security if it relinquishes its role in developing technology that will serve as the foundation of the world’s financial infrastructure.
The campaign comprises four distinct advertisements, each premiering during separate weeks. The titles of the ads are as follows: The History of Money Initiative, Stand With Crypto Day, Real People Using Crypto for Real Needs, and The State of Crypto Summit.
The History of Money Initiative ad campaign delves into the historical evolution of currency, tracing its roots from goats in 10,000 BC to the present state of cryptocurrencies.
According to Cointelegraph, this campaign will include a visually striking walls cape on Wall Street, showcasing the work of the historian, as well as a mobile-billboard transformed from an armored money truck.
The Stand With Crypto Day ad will promote an upcoming event with a focus on lobbying, organized by Coinbase. This event, scheduled for July 19 in Washington D.C., will enable members of the crypto community to advocate for crypto-friendly policies with their respective representatives in Congress.
The remaining two ads, Real People Using Crypto for Real Needs and The State of Crypto Summit, will shed light on how individuals are utilizing cryptocurrencies to pursue economic freedom. Additionally, they will promote another Coinbase event taking place in New York City on June 22.
Building upon their previous advertising endeavors, Coinbase has launched a fresh campaign that centers around the theme of modernizing financial technology through the use of cryptocurrencies.
Earlier this year, in March, Coinbase unveiled an advertisement on YouTube titled “It’s Time to Update the Financial System.”
Additionally, during the NFL Super Bowl in February 2022, the company aired another ad featuring a scannable QR code that directed users to a promotional page for a Bitcoin giveaway.
Coinbase has also intensified its lobbying initiatives. On May 12, they established the Global Advisory Council, which comprises former U.S. lawmakers and industry leaders.
This council aims to navigate the ever-evolving and increasingly complex global landscape of cryptocurrencies.
In February, the company initiated a grassroots political campaign known as “#Crypto435,” which focuses on amplifying the voices of crypto users in all 435 congressional districts across the United States.
According to Google Finance, shares of Coinbase Global Inc experienced a 7.56% increase in the last 24 hours, with a trading price of $61.07 at the time of writing.
The emergence of crypto-focused advertisements and campaigns on television could potentially mark the beginning of dedicated crypto channels on TV, solely dedicated to this rapidly evolving industry. The presence of such ads and campaigns serves as tangible evidence that the cryptocurrency industry is experiencing significant growth and is here to stay.
This development not only highlights the increasing mainstream adoption of cryptocurrencies but also suggests a growing demand for comprehensive and specialized content related to this space.
As more crypto-related content finds its way onto traditional television platforms, it signifies the maturation and establishment of the crypto industry as a significant player in the global financial landscape.