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UAE Ministry of Community upgrades its Al Sanaa family card to an electronic blockchain enabled one

The UAE Ministry of Community Development (MoCD) has upgraded its procedures and services associated with the membership card of UAE Productive Families included in the “Al Sanaa” project. The updated card will provide smart features using blockchain technology and the printed membership card cancelled, replaced with electronic card.

This upgrade is  in line with the ministry’s initiatives that keep pace with the vision of smart transformation in line with the directives of the UAE digital government and the current conditions imposed by COVID 19 pandemic.

Afra Buhumaid, Director of Productive Families Department at the MoCD, revealed a range of features provided through the new e-membership card as an alternative to all commercial licences in some electronic platforms such as “Noon” and “Kiosks”. As such, the new e-card will exempt productive families from certain fees, and is approved in the supplier registration system of the UAE Government; the card also exempts “Al Sanaa” project members from registration fees to support productive families and stimulate the expansion of their business and income.

Buhumaid confirmed that the e-membership card has been adopted in many marketing outlets to support productive families, help them achieve the best possible marketing targets through the ministry’s traditional exhibitions and marketing outlets, and participate in “Al Sanaa” pavilion for UAE productive families in the Global Village.

According to the statistics by the ministry between 2008 until the end of 2020, the “Al Sanaa” project achieved more than AED57 million, a total income for the UAE productive families who are participating in the ministry’s various projects. The number of UAE productive families enrolled in the project reached nearly 2,800 families running various trades, professional and micro-projects, as part of the ministry’s efforts and vision to support UAE productive families.

The products of UAE productive families include food products, clothing and accessories, perfumes and natural products, craft and heritage products, printing and art projects, furniture and furnishings, and other smart and traditional marketing ideas.

Just recently the UAE Ministry of Community and development implemented a blockchain storage solution platform with Proximax.


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