Latin American Piemonte Holding launches Ethereum blockchain asset trading platform

The global financial group Piemonte Holding launched of an asset-trading platform entirely based on blockchain technology, the first of its kind in Brazil and Latin America. The tool will allow Piemonte's private investors to trade about R$ 150 million in debentures and investment fund units entirely via the Ethereum blockchain technology, using the secondary market platform created by Piemonte.

"This platform is another milestone in our efforts to develop blockchain technology adapted to the Brazilian marketplace. At a time when the global interest in crypto assets continues to grow, demonstrated both by Tesla making billion-dollar investments and by the outstanding results of blockchain funds, we believe that Brazil cannot and should not stay behind", explains Alessandro Lombardi, CEO of Piemonte Holding, a group focused on digital infrastructure (Data Centers) and blockchain technology applications for the financial market.

Developed in partnership with the US/Swiss based fintech company Horizon Fintex, the platform is available for download on the Apple Store and can be accessed via smartphone. However, access to trading is only available to Piemonte's private investors at this time. It will be allowed to be broadly used only after the Securities and Exchange Commission of Brazil (CVM) regulates and approves the blockchain technology.

After being the first issuer of blockchain debentures in Latin America in December 2019, the Piemonte Smart Bond, Piemonte Holding is now also the first Latin American developer of a proprietary trading platform entirely based on blockchain technology.

By issuing and trading securities on the Ethereum network, Piemonte aims to ensure full transparency to both the market and its investors, and to lower transaction costs significantly. Piemonte's bondholders and fund holders can now negotiate as private investors in Piemonte's decentralized market, as long as they qualify and comply with the company's compliance standards.

Piemonte Holding's pioneering approach to the provision of blockchain capabilities to the capital market is focused on the digital transformation of the investment world, where mobile applications are used by investors that today seek greater transparency in their transactions. By realizing this vision, Piemonte unlocks the potential to carry out simple and inexpensive negotiations for all market players, allowing financial inclusion at the same time to a Brazilian market that has very high growth potential.