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Tanla Blockchain solution Trubloq chosen by UAE telecom operator

In 2019 Cloud Communication Company Tanla Solutions headquarterd in India and with offices in UAE and Singapore launched Trubloq, a block chain based commercial communication stack for the telecom sector. The solution was developed to comply with the Telecom Regulatory Authority of India regulation (TCCCPR 2018), which aimed to assist individual mobile users to set and manage their communication preferences and consents.

Tanla solutions said that global regulators have had middling results to safeguard against Unsolicited Commercial Communication (UCC) and privacy breaches. This is due to a practice of reactive redressal mechanism on customer complaints. The company stated that the genesis its product goes back to the issues of commercial communication with respect to Trust, Security, Spam, Fraud and privacy breaches which are essentially agnostic to develop and emerging markets.

The Indian telecom regulatory body (TRAI) seeks to converge technology and policy, using emerging technologies,  distributed ledger, artificial intelligence and machine learning. This comprehensive regulation is built on two key facets of empowering and safeguarding mobile consumers. With a strong focus on recording customer consent and preferences, the regulation unlocks all good virtues of blockchain i.e. Trust, Security, Immutability and creating a digital audit trail, said the company. 

During the launch Uday Reddy CMD, of Tanla stated, “Trubloq is a ground-breaking innovation for the telecom industry, powered by Tanla’s blockchain based communication stack. This initiative would perhaps be the largest use case for Blockchain in the world with potential transactional volumes of above 10 billion per month. We are confident that it will empower the billion plus mobile users.”

In 2020 the TRAI announced it will be commercially launching the DLT services on September 1st 2020. In a tweet commenting on TRAI’s directive, Uday Reddy, Chief Digital Marketing Officer, at Tanla stated, “With commercial rollout of Trubloq slated for September 1, this blockchain enabled platform has the traction to become the gold standard in its space.”

In addition in another tweet, it was announced that Tanla had also been awarded a contract by a leading telecom service provider in Dubai to deploy subscriber consent management system. As the tweet states, “Tanla was awarded a contract by a leading telecom service provider in Dubai for deploying the subscriber consent management system for promotional/bulk SMS based on blockchain technology.”

Sources close to UNLOCK have named Etisalat as the mobile operator who has signed the contract with Tanla. Tanla has offices in the UAE within DMCC ( Dubai Multi Commodities Center).

Lara Abdul Malak

Lara has been a journalist and writer in the technology field since her graduation from AUB majoring in political science. She has had career in corporation communications in the telecom sector and was part of the launch of first 3G network in the GCC and MENA region. Since her return to journalism she has been focused with passion on blockchain, tokenization, crypto focusing on the GCC and MENA region. Lara worked with Unlock Blockchain until 2022.

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