Binance to launch White labeled digital asset trading platforms

Binance will soon be launching a digital asset trading platform that can be rebranded by smaller exchanges for their local markets. Binance Cloud will offer local exchanges spot market and futures trading, as well as local bank API integrations and peer-to-peer (P2P) fiat-to-cryptocurrency exchange services, the company will say in a statement this week.

Implementing a product like Binance Cloud would relieve potential exchange operators of the software burdens involved in security and scalability. That gives them more time to worry about, say, getting the proper licenses and registrations in their jurisdiction.

Binance Cloud will offer the matching engine, security controls and liquidity of the main Binance.com exchange. So while an exchange may have its own branding and local fiat currency, the back end will basically be Binance itself, which will bring the benefit of more liquidity, albeit indirectly, and potentially in places where Binance doesn’t currently operate.   “The Binance Cloud service is an all-in-one solution, featuring an easy-to-use dashboard that allows customers to manage funds, trading pairs and coin listings, as well as multilingual support, depth-sharing with the Binance.com global exchange, and more opportunities to collaborate with the ecosystem,” the company said. 

Soon, Binance also plans adding “staking and OTC (over-the-counter) trading services, as well as token launch capabilities via an IEO (initial exchange offering) platform.