Rabble Wine Company is accepting over 40 cryptocurrencies through its website and at its Tooth and Nail Winery tasting room. In addition to traditional credit and debit card purchases, Rabble Wine Company now offers all US customers the option to purchase wine with digital currency payments, such as Bitcoin, Litecoin, Ethereum and XRP through an integration with the CoinPayments platform.
“I created Rabble Wine Company to challenge the status quo, throwing out the rule book of wine as we know it, in order to express freedom. This philosophy and mindset are at the heart of who we are at Rabble Wine Company and as a result we’re always looking for new ways to innovate. Cryptocurrencies have ushered in a new era for purchasing items that challenge what we assign value to and how we trade in the digital world. Adding digital currency to our accepted payments is one more example of how Rabble Wine Company pushes the boundaries,” says owner Rob Murray.
Caine Thompson, Rabble Wine Company President explains, “I believe digital currencies will play a significant role in our financial systems as further applications arise from blockchain technology.” He quips, “If people want to trade in a digital currency, then why wouldn’t we at Rabble Wine Company accept this form of trade?”