Shaffra Launches MaaS Platform for Next-Gen Business Engagement in the Metaverse

Shaffra, a Metaverse-as-a-Service company (MaaS) has entered the UAE market by unveiling its platform, which is all ready to transform the way organizations engage with their customers and stakeholders.

Using innovative new 3D technologies, Shaffra is introducing the next era of virtual experiences where users can interact and collaborate with each other as well as with digital assets in real time.

Shaffra’s 3D engine is built around easing the process of entering the metaverse for everyone, particularly corporates and government agencies, by providing a cost-effective solution and a simple interface.

Government entities and corporates can now build their own metaverse without having to go through the expensive and time consuming effort of creating a platform from scratch. As a matter of fact, Shaffra’s solution revolutionizes the traditional ways of engaging with customers in a virtual space, and creates a higher quality of marketing in the metaverse.

The space is already familiar with how some retailers enhance their customer reach by allowing them to virtually try out clothes, but with the increased 3D definition and immersive interface, the retail experience is now more personal and adaptive to user preferences.

Commenting on the matter, Alatawi, Co-founder & CEO at Sahffra explained to UNLOCK Blockchain that the company has developed its own proprietary engine, rather than relying on existing platforms. Shaffra's goal was to address several issues the team has encountered including:

• High costs for business deployment
• Lack of control over user data
• Interoperability issues
• Lack of ownership

He further explained that under the guidance of the CTO/Co-founder who has a background in AAA gaming engines and large data online platforms, Shaffra has a strong team of engineers, some of whom hold research positions at various universities in Europe. This has allowed the company to build for the future, utilizing emerging technologies such as web GPU, which enables browsers to tap directly into GPUs.

He said, "We use our proprietary platform as the foundation for every project we undertake, customizing specific features as needed for different clients. As we continue to add new features, we adopt deployment and pricing models similar to those used by SaaS platforms, which significantly reduces deployment time and costs."

It is important to note that tourism and hospitality will also be a major player in this space, as countries can now market their tourism experiences through virtual walkthroughs of major destinations and hot spots, allowing customers to map their journey before even beginning their journey.