Fujitsu Launches "Blockchain Asset Service"

Bolsters marketing activities with data analysis and conversion of user point records to "assets"

Fujitsu announced on June 6th the launch of Fujitsu Intelligent Society Solution Blockchain Asset Service, a cloud service that provides retail mechanisms, such as digital points, stamps and coupons, which can be used for a limited time in specified areas including tourist sites, markets, and shopping centers, using blockchain technology. Sales of the service began in Japan.

With this service, users can collect digital points or stamps by reading QR codes located in specific areas with smart devices, and then exchange them for coupons and other benefits that can be used in stores and shopping centers within the specified area. In addition, collection and usage data for the points, stamps, and coupons, which are recorded on the blockchain distributed ledger, can be linked with user information for analysis.

By connecting events and promotions held in tourist areas or shopping centers with this service, users (customers) can improve the rate at which they attract customers and increase their willingness to buy. At the same time, they can also more effectively set strategies for regional revitalization, based on the activity patterns of users seen in the analysis results, and on such factors as the use of the coupons and other benefits.

This service will be exhibited at Interop Tokyo 2018, held in Makuhari Messe (Chiba, Japan), June 13-15.