First Virtual Saudi National Day Celebrations to be Held in the Metaverse

“Disruptive technologies like the Metaverse are the future, and we at The Bold Group aim to be a key player in that evolution,” said Ziad Abu Rjaily, Creative Technology Director at the Bold Experience Unit, in a statement.

“The idea to usher the Saudi National Day, a historically traditional celebration, into the new era of technology was inspired by the challenge of convening people across the Kingdom’s 13 different regions to celebrate Saudi Arabia in one virtual space.”

Abeer Alessa, Co-Founder and Chief Executive Officer of The Bold Group, added: “We are activating the metaverse in an impactful way by paying tribute to Saudi National Day.”

“Fusing our past with our future, we are honoring the storied history of the Kingdom, preserving our heritage and displaying it with pride for people to engage within the new digital realm.”

Decentraland is a Metaverse platform built on Ethereum blockchain technology, and it allows users to purchase virtual plots of land and exchange virtual currency while playing games.