Partnership Between AD Gaming and AA Meta to Boost Gaming and Metaverse in Abu Dhabi

A collaboration between AD Gaming and AA Meta will boost the gaming and esports industry in Abu Dhabi.

AD Gaming, an initiative to promote the sector in the capital, will join forces with AA Meta, a company specializing in metaverse and blockchain-based technology for gaming.

The partnership aims to expand the metaverse industry in Abu Dhabi and create job opportunities for locals. AA Meta will provide the necessary infrastructure and technology for next-generation gaming, allowing players to interact in new, community-driven worlds and allowing businesses to explore new payment solutions and immersive experiences.

According to a study by Grand View Research, the metaverse market is valued at $38.85 billion in 2021 and is projected to have a CAGR of 39.4% from 2022 to 2030.

AD Gaming, a program launched by Abu Dhabi's media free zone twofour54 in March 2021, was established to support and encourage the growth of the gaming industry in the region. The initiative is supported by several organizations such as Unity Technologies, Flash Entertainment, UAE Pro League, Emirates Esports Association, and the Media Zone Authority.

“Abu Dhabi offers a comprehensive ecosystem for the gaming industry, with AA Meta adding yet another string to our bow," said James Hartt, director of strategic initiatives and business development at AD Gaming.

"The increased immersion and focus on community-building provided by Web3 technologies makes this an incredibly exciting area for gamers and game developers alike, so we’re proud to be pioneering it in Abu Dhabi.”

In November, the 4,500-square-metre Pixoul Gaming opened at Al Qana in Abu Dhabi. It offers VR, console and retro gaming and is also home to the region’s first e-sports academy.