Ford Files 19 Trademark Applications Preparing a Possible Metaverse Push

Ford, one of the biggest U.S.-based automotive brands by sales, has introduced several trademark applications to the U.S. Patent and Trademark Office (USPTO), preparing for a potential push into the metaverse.

The company is seeking to protect its activities in the therein, including the offering of Ford-branded NFTs on an NFT marketplace of its own. These NFTs might contain text, audio, or video related to the brand.

Part of these applications seeks to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.

Also, digital clothing containing references to the brand, and digital spare parts of any of the previously mentioned models are covered in the trademark applications. This might be one of the first steps in an organized digital strategy of Ford, according to USPTO-licensed attorney Mike Kondoudis, who claimed the company was making a “big move” into the metaverse with these filings.