Buglari, another Luxury brand joins the NFT party
tlahe first NFT jewel ever realized by Bulgari
Temera, Luxochain and Polygon are to announce the collaboration with Bulgari into its newest high Jewellery collection, launched in Paris, featuring emeralds, rubies and a surprising, sparkling new addition: NFTs
Beyond Wonder is presented together with the NFT artworks of two High Jewellery creations, namely the Ruby Metamorphosis and the Emerald Glory necklaces. Further strengthening the connection between High Jewellery and High Technology through Bulgari’s know-how and ever-evolving creative vision, the two digital artworks will be sold only together with their physical twin necklace, uniting the tangible and the intangible into one perfect whole. The two “digital twins” are not replicas of the necklaces to wear on Metaverse, instead, they are digital artworks inspired by the necklaces. Their data is stored on the Aura blockchain and also on Polygon Blockchain.
The NFTs are minted by Luxochain, an innovative company that is becoming a reference for Fashion & Luxury, with the support of Polygon Studios, and are accessible through a digital experience created by Temera, leader of innovation-driven business journey for Brands. Digital twins are set to become a popular type of NFT for fashion brands. While some argued digital twins lack a suitable luxury halo and are more akin to a “bonus pack” mentality, Bulgari is diving in by directly linking its NFTs to high Jewellery purchases.
Guido Mengoni, CMO of Temera, said: “To launch a second project in the NFT field, after Octo Finissimo, is a great honor for us at Temera. In this case, the Digital Twin concept makes us even more proud, as it comes very close to what is our main goal: serializing and tracking the product even in its entirely digital life. Bulgari has given us the opportunity to start this journey together, leading the way on an innovative path that is unique in the high jewelry industry”
Davide Baldi, CEO of Luxochain, added: “We are very proud to be part of this consortium of top-level players on the international scene and we are honored by the esteem and trust that Bulgari has been confirming in us over time. We have always been committed to protecting the reputation of brands and safeguarding the authenticity of goods, what better opportunity to be able to achieve it with such precious jewels. We are convinced the market is still in the early stages of experimentation with this new technological innovation, which can guarantee authenticity and a new form of experience and loyalty to the end customer, and Bulgari is proving to be an innovative company in this sector, also for products of high-end like jewellery”.
Sandeep Nailwal, co-founder of Polygon, said: “Tying property rights to proof of authenticity is a powerful way of demonstrating verifiable digital ownership and ensuring against counterfeiting. Polygon and Polygon Studios are proud to be pioneering this new NFT standard to fortify authenticity in the luxury goods sector.”
The teams of Polygon, Temera and Luxochain, jointly, confirm the will to create a standard for the creation of NFTs, excluding speculation, becoming a symbol of authenticity and anti-counterfeiting obtaining full support from a Maison such as BVLGARI.