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SoftBank Z Holding to launch NFT Marketplace

Softbank internet firm Z Holdings intends to launch an NFT marketplace called “NFT Mall,” according to a Bloomberg interview with the company’s co-CEO Kentaro Kawabe.

The firm’s parent company merged Line and Yahoo Japan into Z Holdings last year. Kawabe’s statements from the interview indicate that Z Holdings plans to leverage Web3, metaverse, and NFT in order to bolster the company’s growth.

“It’s possible Web3 will herald a world where life is completely different and we don’t want the company to miss out on the huge growth opportunity,” Kawabe, the co-chief executive officer of Z Holdings stated during the interview. “We won’t hesitate to do merger and acquisition deals to boost our presence,” the co-CEO added.

Z Holdings’ entry into the NFT space follows the Japanese online retail giant Rakuten launching its NFT marketplace. After the launch at the end of February 2022, Other NFT marketplace competition inclue OpenSea, Rarible, Looksrare, Magic Eden, Coinbase , FTX, and

Reports note that Z Holdings has a five-year growth initiatives budget of 500 billion yen or $5.9 billion.

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