Saudi MBC Group to launch NFT Collectibles

The MENA region’s first non-fungible token (NFT) premium content–tech disruptive media project comes as a result of the partnership between MBC GROUP, the top-10 media company globally with more than 300,000,000 unique viewers, media premium content producer and digital (IP) owner; the Zurich-based ANCORE Strategy, a leading technology and go-to market advisory firm; and AFTERMEDIA, the commercial and business development company that helps client-partners develop and implement sales strategies, while aiming to meet growth targets.

Commenting on The Fananees (NFT) Genesis Collectibles, Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP stated, “Fananees is one of the most successful and well-known characters in the Arab world, and in this era of constant innovation, we want to be at the forefront of emerging opportunities in NFT, Blockchain, and Metaverse. To that end, we are committed to driving innovation, and our beloved Fananees characters will be released as NFTs, as a first step. I’m optimistic that this initial step into the NFT age will pave the way for MBC to expand its presence in the realm of digital IPs.”

On his part, AFTERMEDIA’s Founder and CEO, Hani Ghorayeb stated, “It’s high-time for brands and tech to connect together with consumers with the aim to raise the levels of engagement via NFTs. This convergent solution servess the purpose of the NFT community, its market growth and utility, while offering clients interruptive commercial solutions coupled with sizeable opportunities”

Pavel Jakovlev, ANCORE Strategy’s Founder and Managing Partner added, “It’s exciting to push the envelope of the NFT technology in the region’s first-mover collection. This becomes even more interesting as we explore the Fananees utility in gaming and the much-anticipated metaverse.”

It’s worth noting that, back in May 2020, MBC GROUP racked up a total of 4.56 billion digital and social video views. The Group’s three shows were among the top-four performing shows in MENA during Ramadan, the peak TV-viewing season. MBC GROUP has entrusted ANCORE Strategy and AFTERMEDIA with one of its most important Intellectual Properties (IPs).