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Bitcoin and Ether Rally Amid U.S. Regulatory Tailwinds and Institutional Demand

Bitcoin and ether reached new highs this week as a series of regulatory wins in the United States, coupled with increasing institutional interest, fueled optimism in the cryptocurrency market.

Bitcoin, the world’s largest cryptocurrency by market capitalization, climbed as much as 0.9% to $124,002, surpassing its previous record from July. At the same time, ether hit $4,780, its highest level since late 2021, reflecting growing demand for the token across decentralized finance (DeFi) and blockchain applications.

Regulatory Wins Boost Crypto Confidence

The surge comes on the back of multiple regulatory developments under the Trump administration, which has taken steps to support cryptocurrency adoption. Notably, the Genius Act, establishing a regulatory framework for dollar-pegged stablecoins, has boosted ether demand, as most stablecoins are issued and transacted on the Ethereum blockchain.

A recent executive order further allows crypto assets in 401(k) retirement accounts, signaling growing mainstream acceptance. Market analysts note that these moves have reduced regulatory uncertainty, a major factor that had previously restrained institutional participation.

“Technically, a sustained break above $125k could propel BTC to $150,000,” said Tony Sycamore, an analyst at IG Markets.

Standard Chartered Raises Ether Targets

Standard Chartered has responded to the market momentum by raising its year-end ether forecast to $7,500, up from $4,000 earlier in 2025. The brokerage also projects long-term growth, with a 2028 ether target of $25,000, as reported by Reuters.

“Most stablecoins are issued and transacted on Ethereum, driving up demand for ether to pay for transaction fees,” said Geoff Kendrick, head of digital assets research at Standard Chartered. He added that Ethereum’s long-term growth depends on its main blockchain (Layer 1) being used for high-value transactions, particularly those tied to traditional finance.

Ether’s utility in staking, where holders lock tokens to support the Ethereum network in exchange for rewards, adds another layer of demand beyond simple price appreciation. In the past four weeks alone, ether has surged over 50%, reflecting both regulatory clarity and increased institutional holdings.

Institutional Adoption and Market Momentum

Bitcoin rally has been supported by expectations of Fed rate cuts, sustained institutional buying, and ongoing efforts to integrate crypto assets into traditional financial products such as ETFs and retirement accounts. The total cryptocurrency market capitalization has expanded to over $4.18 trillion, up from approximately $2.5 trillion in November 2024, when Trump returned to the White House.

This favorable regulatory environment, combined with institutional demand, is propelling crypto assets to new heights.

Outlook

The market’s bullish momentum highlights growing confidence in cryptocurrency as both a speculative asset and a functional financial tool. Ether’s demand is expected to rise further as the stablecoin sector grows—Standard Chartered forecasts an 8x expansion by 2028, potentially increasing fees and transaction activity on Ethereum’s network, as reported by Reuters.

Meanwhile, Bitcoin’s upward trajectory could continue as regulatory clarity reduces perceived risk, paving the way for more mainstream adoption in retirement accounts and financial products.

Salma Naueihed

Salma has dedicated the last 10 years of her career to academic research since she got her MBA degree in Finance and Economics from Notre Dame University - Louaize. With a strong background in research and data analysis, she has made valuable contributions to research at Olayan School of Business at AUB. She also works as a freelance researcher, providing expert research services on various business topics. Her expertise spans across research fields, including economics, finance, financial and managerial accounting, corporate governance, and corporate social responsibility. She also has keen interest in emerging trends in cryptocurrency and blockchain technology. She has a proven track record of providing high-quality research support, managing research projects, and contributing to publications.

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