Dettol has partnered with UAE startup ZeLoop to offer consumers a simple and convenient way to recycle their hygiene goods packaging. ZeLoop is a mobile platform that aims to shift consumer behavior by rewarding users for collecting & recycling plastic waste, ultimately minimising waste from cluttering landfills. The app leverages blockchain technology to allow users to record new deposit spots, validate collected plastic amounts and exchange rewards for a donation towards other initiatives that drive a circular economy, accelerating efforts towards a healthier planet.
“At Dettol, we believe in creating a cleaner and healthier world. The pandemic has accelerated our efforts to extend the lifespan of our packaging and double down on our investment to ensure plastic is kept within the supply chain and out of the environment. Partnerships, such as the one with ZeLoop, are at the heart of bringing this ambition to life. Zeloop is a home-grown business and shares Dettol’s vision for a more sustainable planet. The UAE has recently announced ambitions to drive a circular economy and is working towards hosting one of the most sustainable world Expos ever – we want to ensure that we’re playing a meaningful role in supporting these efforts and building a more sustainable planet for future generations,” said Imran Yousuf, Marketing Director, Dettol Middle East.
Eric Schaffner, Founder & CEO, ZeLoop, added: “It is great that Dettol is prioritising the hygiene and safety of people during the pandemic – without losing sight of its responsibility towards the environment. We are very pleased to be supported by Dettol to take care of the health of our planet.”
Dettol is working towards launching similar initiatives across the Middle East, as it continues to accelerate global efforts to collect, sort, and recycle plastic across the world. Globally, Dettol has committed to ensuring that 100% of its packaging will be recyclable or reusable by 2025. Where the brand continues to use plastic in packaging, it will ensure that at least 25% of its content is recycled plastic by 2025, based on local regulations. Dettol products will also be clearly labelled to educate consumers on how to best recycle them