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UAE Etisalat launches Blockchain Human Resources on Ethereum Chaintrail

Chaintrail is an ethereum enterprise platform built by ThynkBlynk

Etisalat  has launched a new initiative that aims to empower employees with Blockchain-powered digital HR credentials, becoming the first to implement this cutting edge digital technology in the region.
Implemented in partnership with Chaintrail.com, a product of ThynkBlynk  Blockchain company.

Etisalat is providing lifetime access to all HR letters, empowering employees with tamper-proof data at their fingertips. The objective of the blockchain implementation is to ensure all employees can generate, access and utilise credentials 24/7 and 365 days, while credential verifiers can do the same without any dependence on manual intervention.

Dena Ali Al Mansoori, Group Chief Human Resources Officer, Etisalat, said: “The future of work is here. Our world changed in 2020 and Etisalat’s overall strategy to ‘Drive the Digital Future to Empower Societies’ has never been more important. Making this digital future a reality and bringing the technologies of the future to all our customers across our markets unites and fuels us. The HR team is focused on bringing that reality within Etisalat to empower our employees, increase engagement, organisational efficiency, and create an incredible employee experience.”

“Implementing Blockchain technology in HR ensures employee data is under their control and is secure and accessible anytime, anywhere. Deploying these technologies efficiently and responsibly across our communities and within our organisation is a top priority. Etisalat has some of the most talented and innovative minds in AI, Robotics, Blockchain and other technologies and as our society continues to transform digitally, we will continue to focus our efforts on these capabilities as part of our recruitment and talent strategy in 2021 and beyond.”

In March of 2020, UNLOCK interviewed ThynkBlynk Mr. Parag Jain who told us that they would be rolling out ChainTrail within the HE department of Etisalat as they have integrated Etisalat’s HR system into HR ledgers with full signatures on Chaintrail, including pdf documents with Machine readable data that can be accessed by data consumers such as Abu Dhabi commercial bank. 

ThynkBlynk in the MENA region is chaired by Mr. Ahmed Lootah, currently the CEO of Al Hilal Capital. ChainTrail as an interparty trust enabling platform built on Ethereum Enterprise Platform in private consortium mode. As jain explained, “We distribute data fingerprints on the nodes, creating trust and ensure that we fall within the guidelines of sovereign data regulations.”  Jain talks about data interchange which is based on issuers, consumers and verifiers, all working together to create Blockchain interchange trust network empowering people and businesses with reliable data instantly. ChainTrail relies on institutional Trust Creators’ consortiums locally or globally, powered by Blockchain networks. Simply put, Blockchain enables distribution of anonymised and immutable data signatures within the Trust consortium. Any data issued, eSigned or endorsed within ChainTrail becomes instantly verifiable and forever reliable. Through its Trust ecosystem, ChainTrail delivers 4 key outcomes:

During the interview back in March, Jain also discussed a proof of concept that ThynkBlynk is working on with Umm Al Quwain Emirate.


Lara Abdul Malak

Lara has been a journalist and writer in the technology field since her graduation from AUB majoring in political science. She has had career in corporation communications in the telecom sector and was part of the launch of first 3G network in the GCC and MENA region. Since her return to journalism she has been focused with passion on blockchain, tokenization, crypto focusing on the GCC and MENA region.

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