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Breitling Luxury watches to use Ethereum Blockchain for its watches

Breitling watches announced that all their watches will incorporate blockchain technology to provide a digital passport in one scan through a digital certificate of ownership securely linked to Breitling watch. By registering to the blockchain based digital passport owners can get access to many exclusive services. 
Owners will benefit from traceability features, to access key information related to the watch, such as product information, warranty status and full history. It also provides transparency to engage one to one conversation with Breitling squad and services, and finally tradability to transfer current ownership to new owner through blockchain transaction.
Breitling is utilizing Ethereum blockchain platform Arianee Project for digital passport. 

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