An internal source told UNLOCK that IBM and French luxury food purveyor Labeyrie announced that Labeyrie will use IBM Food Trust to enhance the traceability information available regarding smoked salmon. The IBM Food Trust blockchain solution will enable consumers to access a record of the quality assurance process for the salmon they consume. Post launch, blockchain traceability is expected to be extended to all Labeyrie smoked salmon ranges.
Labeyrie will make the provenance of certain salmon stocks available through its partnership with Cermaq, a salmon supplier. The information will be stored in a tamper resistant, permissioned blockchain operated by IBM Food Trust.
Consumers inside partner retailers can access a given batch’s product history by scanning the QR code printed on the product packaging, which will take them directly to the dedicated application. Consumers then provide the annotated batch number on the product to access data uploaded by the aquaculture farm, as well as data about how the salmon was prepared and smoked in the factory in Les Landes, in the South-West of France.
Labeyrie thus provides, on two of the brand’s smoked salmon varieties, information on the species, origin, and farming conditions in Norway (data which includes density, feeding regimen, and duration) and preparation in the factory in the South-West of France (information which includes cutting stages, smoking) as well as details about each brand’s respective supply chain commitments. The information recorded at each step of the process is immutable.
“Labeyrie has always been committed to offering quality products, thanks to exceptional raw materials and unique know-how,” explains Céline Porterie, Fish Purchasing Director of the Labeyrie Fine Foods Group and project manager. “Product traceability is an essential component of our mission to provide complete transparency to consumers about the premium quality of our smoked salmon and the requirements we meet in its preparation.”