Global cryptocurrency platform Liquid.com (“Liquid”) has launched its first Initial Exchange Offering (IEO) by a Nasdaq-listed company, Phunware, Inc (NASDAQ: PHUN), a fully-integrated enterprise cloud platform for mobile. The launch of this IEO offers the sale of Phun utility tokens (“Phun”) on the Liquid platform.
With approximately one billion active devices touching Phunware’s platform every month, Phun is uniquely positioned for mainstream adoption. Phun seeks to empower consumers and ensure they are fairly compensated for their engagement with brands, while also offering brands a better way to engage consumers and drive loyalty. Unlike other solutions that require consumers to change behavior, Phunware’s technology integrates seamlessly with existing mobile applications so consumers aren’t required to download new browsers or applications in order to begin earning Phun.
“We’re excited to announce the Phun IEO on Liquid, one of the world’s leading crypto exchanges with a strong presence in Asia Pacific markets,” said Randall Crowder, Chief Operating Officer of Phunware. “The future of blockchain depends on real companies like Phunware launching real solutions like Phun to solve real problems like engaging consumers in a mobile-first world.”
Brands can reward consumers in Phun when they engage in profitable behaviors, such as completing surveys, watching videos, sharing content or checking into specific physical locations to participate in marketing campaigns. Consumers will have the ability to earn additional benefits for holding Phun or they can spend Phun on goods, services and offers in branded marketplaces. Brands will receive real-time access to intent-based data for their target consumers and can reward the right consumer at the right time in the right place.
“We are proud to host the first IEO launched by a Nasdaq-listed company on Liquid. Phunware has achieved the success of listing on a public US stock exchange after a decade of experience as a leader in mobile technology. This regulatory excellence and commitment to innovation is a common vision shared by Liquid, as a pro-regulatory player in enabling market liquidity to drive Phunware’s technological innovation.,” said Kai Kono, Head of Asia Pacific, Business Development and Sales at Liquid Group. “We are looking forward to strengthening our pro-regulatory partnerships and what it means for Liquid members.”
Liquid will be the first to debut Phun and it will be available for purchase from September 26 to October 3, 2019. Only Liquid customers are allowed to purchase.