E-mal based in Dubai UAE, is an Ethereum based blockchain startup that intends to revolutionize digital wallets in the UAE. According to a piece written on e-Mal website in October 2018, e-Mal wants to decentralize payments using e-Mal Digital wallet and smart contracts utilizing Ethereum Blockchain technology. The e-Mal ecosystem is 100% decentralized peer to peer ecosystem. They view themselves as synergy and a bridge between blockchain and the non-blockchain world. The ecosystem connects multiple payment portals and merchants from various segments enhancing their transactional experience
E-mal services include E-Mal Financial Hub where users can access salary cards, smart loans, smart savings and transfer instantly, e-Mal utility Hub where users can pay utility bills, etc.. and e-Mal information hub provides the users with news and updates that they can use, trust and share amongst family and friends, as well as other services.
According to e-Mal website they consider themselves as dedicated to aligning Fintech, digital currencies within UAE landscape. The e-Mal token sale closed with EML tokens sold worth 185 million USD achieving their hard cap as stated on their website this month.
CEO and Founder of e-Mal is Yasmine Khan who is also the founder of e-fatoora. The team also comprises of Mr. Ahmed Kajoor Chief Information Officer who worked previously in Dubai Municipality as well as many other well established figures from UAE who are advisors as well for e-Mal.
In terms of partnerships, e-Mal has partnered with Estonian based Hacken to provide security for the ecosystem as well as Emirates NBD and others.
In addition according to the website in April e-Mal should be listing their token on exchanges and in June should be launching their e-Mal utility hub.