Ubisoft, the French video game publisher, is exploring potential applications of blockchain in its Strategic Innovation Lab, which studies emerging technologies and their use cases.
The Lab’s director of trends and insights, Lidwine Sauer explained to the gaming news site IGN that Ubisoft is interested in the blockchain’s ability to offer unique ownership over digital items.
She stated that the technology presents the opportunity to “finally have real digital collectables that cannot be replicated by anyone and can be 100 percent owned by you.”
The blockchain also provides more protection over creative property, as Sauer stated “Thanks to the blockchain, we can now have the equivalent of a digital Picasso, with the advantage that it’s a lot more difficult to steal something on the blockchain than to steal a Picasso.”
Ubisoft is particularly interested in one use case that is related to one-of-a-kind downloadable content (DLC), which is distributed by a game’s publisher and typically includes add-ons such as aesthetic changes and new gameplay features.
However, the Lab’s ambitions when it comes to Blockchain applications go beyond DLC. Sauer said “We want to go further than that. We feel there’s something even more interesting to find [through the blockchain], and we’re in the process of trying to find that interesting thing.”