Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., announced four new advisors to XCHNG, the open source blockchain framework for the digital advertising ecosystem: David Weild IV, Founder, Chairman and CEO of Weild & Co., Inc. and former Vice Chairman of Nasdaq, William Mougayar, blockchain industry veteran and author of “The Business Blockchain,” Paran Johar, Global CEO at Modern Marketing Summit and John Maffei, CEO of Matcherino.
Kochava CEO, Charles Manning, said, “When it comes to blockchain platforms and related projects, an experienced, well-rounded team of advisors is critical to success. David, William, Paran, and John bring deep knowledge spanning the markets and exchanges, blockchain, and marketing industries. The XCHNG vision of building a unified framework for digital advertising on the blockchain requires expert advice that covers all disciplines, including technical blockchain and development expertise, economic and crypto-economic theory, and deep experience in marketing and advertising. ”
Weild was a key figure in the public policy discussion around the JOBS (Jumpstart Our Business Startups) Act that went into effect in 2013, a law intended to encourage the funding of small businesses across the United States. He is also a frequent contributor to several international business publications such as Bloomberg, Financial Times, and The Economist, discussing the IPO market, job creation, and the American economy.
“The blockchain industry is growing by leaps and bounds, bringing new and disruptive solutions to markets,” said Weild. “Successful initiatives will consider all stakeholders right from inception—advertisers and consumers, their agents plus governing bodies. Importantly, governance and integrity are priorities at Kochava. For this reason, the team has had great success in building relationships with their partners. So, I am excited to be on board and eager to help Charles and his team drive XCHNG’s success.”
Johar’s Mobile Marketing Summit (MMS) is the North American leader in mobile advertising conferences, bringing extensive advertising and marketing know-how to the industry. Prior to founding MMS, Johar was Chief Marketing Officer at Jumptap, a leading targeted mobile advertising company.
Maffei brings over 20 years of executive experience leading internet and mobile companies. Currently, as CEO of Matcherino, Maffei leads his team in building software that enables game publishers and tournament organizers to run successful esports events. He brings incredible insight and direction to XCHNG in order to drive adoption and build strategic partnerships.
Mougayar is highly regarded as an advisor, investor, and mentor to blockchain and tech companies. Mougayar is a former Special Advisor to the Ethereum Foundation, an Advisory Board Member for Coin Center, as well as a Board Member in OpenBazaar and Stratumn, amongst other initiatives.
The XCHNG framework will be powered by the XCHNG Token (XT), which will be used to buy and sell media or pay for services surrounding media transactions. XCHNG has been built to enable market-driven payment providers who can facilitate escrow, fiat conversion, or payment depending on the needs of the participants in an insertion order (IO). The digitization and tokenization of IOs will thereby treat digital ads as a true asset class.