Amazon registers three blockchain and crypto related web domains

Amazon seems to be entering the Blockchain arena by registering for three blockchain and cryptocurrency related web domains, which are amazonethereum.com,” “amazoncryptocurrency.com” and "amazoncryptocurrencies.com“.

These three domains are linked to Amazon Technologies Inc., a subsidiary of Amazon.com that has been attributed to past patent filings from the e-commerce company.

However, the purpose the domains will serve is still unclear at this time.

According to DomainNameWire, this may simply indicate that Amazon is moving to safeguard its brand. In fact, "amazonbitcoin.com” which Amazon acquired in 2013, redirects currently to Amazon’s main page, tending towards the registration’s protective nature.