UNLOCK Blockchain Forum announced today Emirates Airline as its Official Carrier for the UNLOCK Blockchain forum. The forum, being organized by Al-Iktissad-Wal-Aamal is set to take place from January 14 to 15, 2018 at the Ritz Carlton Hotel, Dubai International Financial Centre, in Dubai.
The UNLOCK Blockchain Forum will be the first MENA Asia Blockchain Forum to be held in the emirate, bringing together around 400 attendees from across MENA and parts of Asia. The forum aims to gather blockchain experts and industry players to discuss where blockchain can be implemented, how it will disrupt businesses; bring forth the sharing economy; while showcasing Dubai’s achievements in spearheading blockchain implementation and innovation in the region and globally.
Emirates Airline, the world’s largest international airline, will be the “Official Carrier” for the UNLOCK Blockchain Forum. In a recent report by Accenture, it shows that airline industry is one of the best examples for blockchain implementations given the data sharing among multiple actors and touch points during the travel journey. Airlines alone house data in many isolated systems and data exchange is not always smooth. As such blockchain can not only improve operational integrity and revenue generation but also safety and security. Blockchain could thus be applied for ticketing, loyalty programs, security, identity, maintenance and more.
Mr. Walid Abou Zaki, Executive Director, at Al-Iktissad-Wal-Aamal states, “We are honoured to have Emirates Airline as our Official Carrier. Emirates Airline has proven time and again that its successful business model is inspiring, and as such it is no surprise that Emirates has chosen to incorporate Blockchain in an effort to continuously improve the customer experience and raise the bar in the airline indsutry. We would like to thank Emirates for their support of UNLOCK and Dubai and call on all to be part of building the future by unlocking the intrinsic benefits of blockchain.”