TEND Technologies AG, a Swiss-based blockchain company has announced TEND, a platform for life-enriching investments. It has been test launched by former Credit Suisse Chief Digital Officer Marco Abele.
The Ethereum-based project will enable a new paradigm of shared ownership of unique assets with both meaning and financial value, where small networks of likeminded individuals will be able to connect and share their passions as well as earn a potential return, allowing them to invest in their interests while diversifying their wealth.
TEND will offer a full-service, concierge-like experience and has been designed to both protect and service the assets while, by utilizing blockchain technology, providing a transparent, trustworthy and secure basis for investment. Using smart contracts, it will grant customers co-ownership of assets that were previously beyond their reach, while allowing them to both experience and enjoy these assets.
According to TEND Founder and CEO, Marco Abele “Many people today are finding that there is more value in experience than ownership, and that it is about access to fine things, not just possession of them. At the same time, conventional investments have become uninteresting for the modern generation. That makes meaningful, special assets increasingly desirable and hence valuable. TEND was born out of the opportunities presented by these two trends.”
TEND also announced that it will hold a financing token generation event in the coming months. The TEND token generation event features the first-ever crypto token to be structured just like a conventional bond under Swiss securities law.
Abele stated: “TEND’s forward-looking philosophy is reflected in our funding strategy. Token generating events are, we are convinced, the future of financing innovative new ventures like ours. We are very happy to be spearheading these developments.”
Oliver Bussmann, former UBS CIO and Founder and Managing Partner of Bussmann Advisory, has already started working with TEND as a strategic advisor.
On this matter, Abele expressed: “I am delighted to have a like-minded digital thought leader of Oliver’s caliber joining TEND. We both share the drive to push the boundaries of what is possible by utilizing blockchain technology, and the TEND team looks forward to working closely together with Oliver as we continue to turn our vision into reality”.