Blockchain in the Digital Advertising Sector

Adtech Company called MetaX has launched a solution that tags creative ads and follows it on the internet to track who has seen it, where it was run, impressions and how budget was spent. The solution is built using Blockchain ledger. Ken Brook CEO of MetaX built the solution on Ethereum. In short Adchain will embed a tracker in the XML of a creative asset and in real-time show you who is watching it.

Lara Abdul Malak

Lara has been a journalist and writer in the technology field since her graduation from AUB majoring in political science. She has had career in corporation communications in the telecom sector and was part of the launch of first 3G network in the GCC and MENA region. Since her return to journalism she has been focused with passion on blockchain, tokenization, crypto focusing on the GCC and MENA region. Lara worked with Unlock Blockchain until 2022.

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