Zain telecom jumps into the metaverse with HTC

Zain has become the latest global corporation to jump on the metaverse train. The company has signed an agreement with HTC to bring HTC Vive VR glasses to the MENA. The move is part of Zain’s grand campaign of onboarding the region into the immersive 3D world dubbed, the metaverse.

The company said it will make Vive devices available in the region as part of a strategy of enabling access to the metaverse. The devices will be available to customers through Zain’s e-commerce platforms, in addition to a range of third party physical and online stores.

Zain also said it will market the Vive ecosystem and Vivesport content through its e-sports division and operator units across Kuwait, Saudi Arabia, Bahrain and Jordan.

The Kuwait-based telecommunications giant has sweetened the deal by offering its subscribers an option to purchase a subscription to Viveport services through its internal billing.

The two companies see the deal as a huge opportunity of tapping into the much-hyped metaverse. Commenting on the partnership, the duo said in a statement, it “will take both companies one step closer in bringing the metaverse to their customers.”