UAE Storey Group launches 1 billion tree project with Blockchain platform

Via the EcoMatcher App, tree ‘owners’ can track every tree’s performance from their phones through ID geolocation, learn each tree’s story - its species, plant date, farmer and more, and even engage with each tree while tracking its carbon impact with easy-to-use dashboards. “This offers up new and tangibly effective sustainability opportunities for individuals and brands to engage employees, customers and suppliers with a host of integrated digital marketing tools,” explained Storey. “Brands can now fully integrate transparent tree-planting into their business and brand sustainability story on their road to carbon zero.”

OBTI has also teamed up with the UAE-based advisory and sustainability experts Mātiti Group and Mātiti Green to engage, connect and partner local and regional companies.

“OBTI is a remarkable initiative and a purpose-driven cause. With Mātiti’s mission of being a negative carbon footprint company, Mātiti Group are committed to walking the talk together with OBTI in delivering the one billion trees to the world, and setting the right example for change,” added Charul C Jaitly, OBTI Advisory Board Member and CEO Mātiti Green.

“Talks are advanced with NGOs and corporates in the UAE to plant trees and mangroves in the Emirates and ensure their sustainability. We will soon announce amazing planting projects rights here in the UAE,” added Storey.