Rumble Adds Bitcoin to Treasury with $20 Million Investment, Following MicroStrategy’s Lead

Rumble’s decision to allocate Bitcoin to its treasury adds momentum to the corporate adoption of digital assets, driven by rising inflation concerns and the increasing mainstream acceptance of cryptocurrency.

"Unlike any government-issued currency, Bitcoin is not subject to dilution through endless money-printing, enabling it to be a valuable inflation hedge and an excellent addition to our treasury,” Pavlovski stated.

The company’s move is similar to that of MicroStrategy, which has become a significant Bitcoin advocate since 2020, holding over $37.5 billion in Bitcoin as a superior store of value compared to cash. Metaplanet Holdings, founded by Skype co-creator Jaan Tallinn, has also integrated Bitcoin into its strategy for diversification and as an inflation hedge.

Rumble’s Bitcoin purchasing strategy will be guided by market conditions, Bitcoin’s price fluctuations, and the company’s liquidity needs. Pavlovski also noted that the strategy is flexible and could be adjusted or suspended if necessary.