Gem Launches Most Connected and Personalized Crypto Portfolio App

Gem’s consumer app comes at a critical time as the industry braces for a consumer revolution. Over the next five years, more than one billion new investors are estimated to enter the cryptocurrency market, according to cryptocurrency exchange Coinbase CEO Brian Armstrong.

But the crypto industry is far from ready to meet the needs of these new investors who often find it difficult to get their arms around something as esoteric and intangible as digital assets.

“The process of discovering, trading, tracking, and tax reporting of cryptocurrencies is highly fragmented today,” says Winkelspecht. “Most crypto apps place negligible importance on the user experience and end up being intimidating and difficult to use. We want our users to feel that our app is a trusted companion on their journey into this new digital economy.”  

To achieve this goal, Gem has created a new three-dimensional “tangible design” approach that is inviting to both beginner investors and crypto enthusiasts. The colorful, fun, unicorn-themed portfolio brings a much needed blast of warmth into the cold, technologically intimidating cryptocurrency space. “We want the investing process to feel more like a conversation than a set of forms to fill out. Everything in our app is designed to build a personal relationship with our users,” added Winkelspecht.

These efforts to connect meaningfully with investors are already paying off in one largely ignored demographic — women investors — who are highly underserved in the male-dominated cryptocurrency industry and financial space in general. Female investors constitute only five to eight percent of the crypto population, but comprise nearly 23 percent of the users of Gem’s portfolio app due to its informative and friendly approach.

“Between 2010 and 2020, women will have more than doubled the amount of private wealth they hold, totaling $72 trillion,” says Gem’s Chief Strategy Officer, Chitra Ragavan. “Yet, there are few financial products on the market today that meet the needs of this powerful financial constituency, especially in the crypto space. We’re committed to making crypto accessible to everyone.”

The new release also has a favorites feature, through which consumers can personalize their education about more than 2,000 cryptocurrencies and follow the ones they are interested in. Users can also read each coin’s whitepaper and learn about its mission, structure, and function.