EU Throws Party in €387K Metaverse, Only 6 Show Up

The Commission's foreign aid department has spent a total of €387,000 to develop a metaverse platform to promote its Global Gateway initiative, Devex reported.

Under this umbrella the Commission aims to fork out €300 billion by 2027 to build new infrastructure in developing countries.

A spokesperson from the Commission told Devex that the promotional post’s purpose was to "increase awareness of what the EU does on the world stage" among 18-to-35 year olds found "primarily on TikTok and Instagram" who are "neutral about the EU" and "not typically exposed to such information."