Binance Names Yi He Co-CEO as Platform Approaches 300 Million Users

Binance has appointed its co-founder Yi He as Co-CEO, marking a major leadership milestone as the global crypto exchange moves toward 300 million registered users worldwide. The announcement was made on stage during Binance Blockchain Week in Dubai, amid growing focus on regulatory engagement and global expansion.

Yi He has been a core member of Binance’s executive leadership since the company’s founding, helping shape its early growth, user-centric culture, and global brand strategy. Her appointment formalizes a leadership role she has effectively held behind the scenes while strengthening Binance’s dual-CEO structure alongside Richard Teng, who became CEO in 2023 following Binance’s leadership transition.

Richard Teng praised Yi’s long-standing contributions to the company’s development, crediting her product vision and grassroots business approach for guiding Binance from a startup into the world’s largest crypto exchange by both trading volume and user base.

“Yi has been an integral part of the executive leadership team since the launch of Binance,” Teng said. “Her innovative and user-focused approach has been instrumental in shaping our vision, culture, and bottom-up business strategy. This appointment is a natural progression as we continue building for long-term growth.”

Speaking on Binance’s broader mission, Teng reaffirmed the company’s focus on compliance and trust-building as the industry matures.

“We remain dedicated to becoming the most trusted and regulated exchange in the world, always putting our users first,” he noted. “Yi plays a critical role in expanding our community and advancing product innovation as we work toward our goal of reaching one billion users globally.”

Yi He emphasized the strength of Binance’s leadership partnership and the company’s long-term strategic direction as it scales into its next phase.

“I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first leaders to help shape the early regulatory framework for crypto,” Yi said. “Together, we bring complementary perspectives to guide the industry forward during this pivotal period, responsibly expanding our global footprint while driving sustainable innovation centered around our users.”

Her elevation to Co-CEO comes at a time when Binance is investing heavily in regulatory compliance initiatives, localized operations, and infrastructure development across key markets, particularly in the Middle East and Asia. The leadership update underscores Binance’s efforts to balance rapid global expansion with increased oversight and regulatory collaboration.

As the platform edges closer to the 300-million-user milestone, the appointment signals renewed focus on product leadership, community growth, and strategic governance, reinforcing Binance’s ambition to remain a central force in shaping the future of Web3 and digital finance.