Morgan Stanley’s E*Trade to Offer Bitcoin, Ethereum, and Solana Trading via Zerohash
Morgan Stanley (MS.N) is preparing to bring cryptocurrency trading to its popular E*Trade platform starting in the first half of 2026, according to a company spokesperson. The Wall Street giant will roll out the service in collaboration with Zerohash, a leading digital asset infrastructure provider.
At launch, E*Trade users will gain access to trading in Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) — three of the largest cryptocurrencies by market value.
Once considered a speculative niche, cryptocurrencies have matured into a multi-trillion-dollar market, attracting the interest of retail investors, asset managers, and Wall Street institutions. The supportive regulatory stance under the Trump administration has further accelerated adoption, pushing major brokerages to expand into digital assets.
Competitors are already active in the space: Robinhood (HOOD.O) offers trading in a wide range of tokens, while Charles Schwab (SCHW.N) provides exposure to Bitcoin and Ethereum ETFs.
The global crypto market is currently valued at $3.9 trillion, with Bitcoin representing about $2.25 trillion and Ethereum around $506 billion, based on CoinMarketCap data.
The initiative was first reported by Bloomberg News. Meanwhile, Zerohash announced it had achieved unicorn status after raising $104 million in a funding round led by Interactive Brokers (IBKR.O), with participation from Morgan Stanley, SoFi, and other investors.
With its upcoming E*Trade integration, Morgan Stanley is signaling its commitment to making cryptocurrency trading more accessible to mainstream investors.
