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Apex Group Redefines Global Asset Servicing with Digital 3.0 Launch

Apex Group Ltd., a leading global financial services provider, is redefining the future of asset servicing with the launch of Apex Digital 3.0—a next-generation infrastructure designed to accelerate the adoption of digital assets and reshape fund distribution.

With operations in 52 countries and more than $3.5 trillion in assets under administration, Apex is now positioning itself at the forefront of blockchain-powered finance. Leveraging its strategic acquisition of Tokeny, the Group is unlocking the full potential of tokenization and programmable finance, creating a seamless pathway between traditional and digital markets.

From Traditional to Digital: Apex Builds the Bridge

Apex isn’t just adopting digital assets—it’s building the bridge for the entire industry. For years, institutional players have been intrigued by blockchain’s promise but cautious about its complexity and regulatory uncertainties.

Apex Digital 3.0 changes that. The platform provides a trusted on-ramp for banks, asset managers, and issuers to enter tokenized markets without compromising the safeguards and compliance they rely on.

By embedding blockchain into an institutional-grade framework—complete with custody, compliance, and reporting—Apex translates digital finance into the language of traditional finance.

Speaking exclusively to Unlock Blockchain, Daniel Coheur, Global Head of Digital Assets at Apex Group, stated: “Apex Digital 3.0 is not just an infrastructure that bridges the two worlds, it’s a movement to transform global finance. As a pioneer of onchain finance, we’re leading the industry out of fragmented, manual systems into a future of instant, accessible, and flexible markets. Today’s financial system holds back investors, issuers, and distributors with delays, barriers, and inefficiencies. We’re changing that. With Apex Group’s global footprint, we have the scale to create the critical mass needed to usher in a new era of fund distribution.”

Apex Digital 3.0: Capabilities and Market Impact

This bridge-building role extends far beyond Apex’s existing client base. As tokenization and programmable finance gain traction, Apex’s infrastructure could help redraw the boundaries of global capital markets—connecting trillions in traditional assets with the efficiencies, speed, and accessibility of blockchain.

Christiane EL Habre

Christiane El Habre, Regional Managing Director, Middle East, Apex Group Ltd., also shared her perspective with Unlock Blockchain: “With Apex Digital 3.0, we’re not just adapting to the future, we’re defining it. As the first global asset servicer to seamlessly bridge traditional and onchain finance at scale, Apex is delivering the infrastructure investors need to navigate tomorrow’s markets with confidence. This is a new chapter for capital markets and we’re excited to lead the way.”

Apex Digital 3.0 provides a scalable, compliance-first, blockchain-integrated platform that allows clients to digitize assets and access tokenized markets. It serves as an end-to-end solution—connecting issuers, investors, aggregators, and distributors.

Through tokenized representations of traditional assets or the creation of natively digital assets, Apex is enabling fractionalization, broader accessibility, and democratization of investment opportunities. Asset managers can unlock new distribution channels, streamline operations, and participate in the next era of programmable finance.

The Benefits of Tokeny Begin to Show

The launch underscores the strategic payoff of Apex’s acquisition of Tokeny, a leading tokenization solutions provider. Tokeny’s advanced technology is now fully integrated into Apex’s infrastructure, supporting programmable, compliant, and scalable tokenization solutions that align with institutional requirements.

Expanding Stablecoin and Tokenized Fund Capabilities

Apex is also extending its stablecoin services, offering modular solutions for issuers—from minting and issuance to distribution and proof of reserve. The same infrastructure will support tokenized money market funds, providing 24/7 servicing capabilities designed to meet the demands of institutional investors.

Peter Hughes, Founder & CEO of Apex Group, emphasized the wider implications: “Apex Digital 3.0 is a milestone not just for our business, but for the evolution of the financial ecosystem we serve. Moving investment products into tokenized formats opens access to a broader investor base, offering more diversified portfolios, better risk-adjusted returns, and enhanced retirement security. With the infrastructure and compliance in place, we’re enabling institutional adoption of digital assets with the same confidence investors have in traditional classes.”

With Apex Digital 3.0, Apex signals a definitive shift from being a purely traditional asset servicer to becoming a key bridge between legacy finance and blockchain-enabled markets—positioning itself at the very heart of digital asset mainstream adoption.

Salma Naueihed

Salma has dedicated the last 10 years of her career to academic research since she got her MBA degree in Finance and Economics from Notre Dame University - Louaize. With a strong background in research and data analysis, she has made valuable contributions to research at Olayan School of Business at AUB. She also works as a freelance researcher, providing expert research services on various business topics. Her expertise spans across research fields, including economics, finance, financial and managerial accounting, corporate governance, and corporate social responsibility. She also has keen interest in emerging trends in cryptocurrency and blockchain technology. She has a proven track record of providing high-quality research support, managing research projects, and contributing to publications.

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