Social Platform Giant Reddit Diversifies Holdings with Bitcoin and Ethereum Prior to IPO

In a bid to enhance its financial standing ahead of a potential initial public offering (IPO), social community platform Reddit has disclosed its entry into the cryptocurrency space.

According to a filing submitted to the Securities and Exchange Commission on Thursday, Reddit revealed that it has added Bitcoin (BTC) and Ethereum (ETH) to its balance sheet.

The move marks Reddit’s strategic allocation of excess cash reserves into the two leading cryptocurrencies, although the exact amount of investment remains undisclosed.

Additionally, Reddit disclosed that it had bought Polygon (MATIC) in the aim of completing transactions involving virtual goods.

“We invested some of our excess cash reserves in Bitcoin and Ether and also acquired Ether and Matic as a form of payment for sales of certain virtual goods, which we may continue to do in the future,” the filing stated.

Despite these investments, Reddit clarified that the “net carrying value” of its cryptocurrency holdings remains negligible for the periods covered in the filing. The platform emphasized that it holds cryptocurrencies primarily to facilitate their utilization by its product and engineering teams.

Should Reddit proceed with its plans to go public, the company’s stock will be listed on the New York Stock Exchange under the ticker symbol RDDT, as indicated in the filing.

It is worth noting that Reddit’s venture into cryptocurrencies isn’t entirely novel. In 2020, the platform introduced Moons and Bricks, tokens operating on Ethereum’s blockchain testnet. These tokens were awarded to users contributing to specific sections, or subreddits, of the platform. However, Reddit discontinued the initiative in November of the same year.

Furthermore, Reddit has recently embarked on an ambitious non-fungible token (NFT) avatars project on Polygon. Through this initiative, Reddit offers customized versions of its iconic “Snoo” mascot, collaborating with artists and brands such as the NFL. Public blockchain data compiled by Dune indicates that over 34 million Reddit NFT avatars have been minted to date.

While Reddit’s engagement with cryptocurrencies and NFTs underscores its evolving approach to digital assets, the platform continues to navigate regulatory and operational challenges as it prepares for a potential public listing.