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A recent article in Nasdaq discussed the growing positive momentum is driving the Ethereum platform and its ether currency forward. When the artist known as Beeple sold a digital artwork in early March through Christie’s for $69.3m, he used non-fungible token (NFT) technology lodged on the Ethereum platform. Following the success of his experiment, British artist Damien Hurst and others are set to follow, bringing a new dimension to the art world.
Just as the art world experiments with its future on Ethereum, so the crypto platform is establishing itself as the place where a range of old-world sectors are discovering, through trial and error, where they fit in the new digital world. Most commonly, the finance sector is leveraging it to tokenize assets on the blockchain—or issue a token that digitally represents a tradeable asset on a blockchain—exploring a new digital frontier.
For the period from December 2015 to March 2021, the Ether appreciated by an annualized 273%, albeit with the volatility that one expects of a cryptocurrency. For comparison, Bitcoin was up just under 180% on an annualized basis.
Compared to Bitcoin, Ethereum and its ether currency are relatively young. Bitcoin was unveiled in 2008, at the time of the global financial crisis, while Ethereum was only launched in 2015. They have very different purposes: Bitcoin is designed as a form of digital money, or the base layer for a new monetary system, while the Ethereum blockchain technology stores computer code that enables smart contracts and can make computations in its own right. What’s more, Bitcoin’s supply is limited – hence it’s dubbed “digital gold” due to its attractions for some investors as an inflation hedge. Ethereum’s ability to allow smart contracts to run on decentralized applications has caused many to think of it as the “world computer.”
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In addition to the ether, 9 of the top 20 crypto coins by market capitalization are (partly) based on Ethereum’s platform (as of April 16, 2021). When combined with the numerous other applications, they have lifted Ethereum’s market share from 7% in 2019 to 12% in 2021, giving it a market capitalization of $278bn in April 2021, second only to Bitcoin. Looked at another way, by number of transactions processed on the blockchain, Ethereum has trumped Bitcoin since 2017.
Although still in its infancy, Ethereum may prove to be the innovation that allows blockchain technology to fulfill its true potential. Broadly speaking, it hosts three types of application1:
An ecosystem is evolving on and around Ethereum. There are now more than 3,000 applications and the number is growing steadily.2 Notably, it’s an ecosystem full of experimentation, where some apps have thrived and others have not.
It’s best known as a platform for finance, where trading, lending and investment applications are becoming established. However, there are also social networks, advertising apps and prediction markets. Another well-known application is games, with digital collecting crazes like CryptoKitties taking the place of their old physical equivalents.
Testifying to the potential the business world sees, some leading organizations have formed the Ethereum Enterprise Alliance, dedicated to developing its use in their daily business. To name just a few, members include companies such as Accenture, Bank of New York Mellon, EY, Intel, JP Morgan Chase Bank, Microsoft, SAP and Standard Chartered Bank.3
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